Privacy and cookies

Privacy Notice and cookies.

FloraExpress aims to ensure the privacy and security of personal data of each visitor, it also intends to inform the user in a clear way, on which cookies are used when visiting our site, informing them about their type and function.


FloraExpress respects privacy and anonymity:

The user's privacy is a fundamental principle of business policy and thought, you can send flowers and gifts even anonymously simply by not signing the message ticket, we will never communicate the sender's data for any reason.


Privacy protection

Information collected from FloraExpress when you visit the florist FloraExpress's page

Your browsing can provide us with two main types of information, the personal data that voluntarily transmitted to us and which are processed individually and the data relating to the use of the website through "cookies", which are treated collectively, when you or other users visit the different sections of our site.

Your personal data (sender) will never, for any reason, be transferred or disclosed to third parties, except for any explicit requests from government authorities, requests that will be evaluated from time to time and in any case carefully analyzed on the motivation before accept to transmit any personal data of our users.


Personal data transmitted for the generic request for information on the service:

If you transmit your personal data (name, e-mail, telephone) when you contact customer support by telephone (verbally) and via telematic (ticket or e-mail) to request more information about the services, we will not share this data with any third party, moreover, the same will never be stored by us for any reason and will be used exclusively for the time necessary only and only to satisfy your request for information.


Personal data transmitted during the purchase order:

During the purchase process, before the conclusion of the order, you will be asked to authorize the processing of personal data with an appropriate field to be selected, as described in the "methods of consent to the processing of personal data". When transmitting your personal data, specifically, Name, email, telephone number, at the time of purchase and then at the conclusion of the order, FloraExpress will not share this data with any third party. Our archives are private and protected with TLS connections, they are not sold nor exchanged with third-party companies. FloraExpress only shares part of this personal data, specifically, the recipient's data, only with strategic partners (florists or managers of a network of florists) to be helped to provide their services, such as the delivery of floral gifts.


How to consent to the processing of personal data:

If you are a user of our site, you consent to the collection and processing of your personal data in the form described in the Privacy Policy, consent expreTLSy authorized by you through the appropriate mandatory request with checkbox labelled "Authorize the treatment of Personal data "generally placed in the last conclusive step of the purchase, or in any other point of the site where we need the authorization to the treatment of personal data. In case of changes to our Privacy Policy, as well as the proceedings, we will notify you on the site and by email to make known any updating of the type of data that will be collected, their use and the circumstances in which they could be shared. If you do not approve these changes as a user, the only option is to no longer use the site.


How personal data are managed: Collection, Type, Use and Purpose:

In general, personal data are used by us exclusively to provide the service requested by the user, manage the contracts perfected by the user, complete the related administrative, accounting, tax and legal requirements, as well as processing the requests forwarded by the user.


During the purchase process:

FloraExpress collects, given the nature of the service, two types of personal data that are entered by the user, named:


Sender Data:

The data of the sender collected by us are limited to:

The personal data of the "sender" will never be shared or transmitted to third parties for example "florists" or "companies that hold a network of florists" or others, whether private individuals or legal entities, except for any explicit requests from authorities governmental; also in this case FloraExpress will evaluate whether or not to transmit personal data, considering the motivation of this request by the requesting government authority.

The data "sender", name, email, telephone, will be kept only for statistical purposes and for the communication of any news on the service, if it has expressed such will when ordering. At any time, immediate cancellation may be requested by sending an explicit request in the manner indicated in the paragraph "Deleting personal data".


Recipient Data:

Recipient data are limited to:

The personal data of the "recipient", in some cases, given the nature of the service and for the success of the same, can be transmitted to "third parties" (Florists or Companies that hold a network of florists, both in EU and EXTRA UE ) and used only and only for the good management of the service and for the time necessary to make the delivery correctly. Once the "flowers delivery" has been made, after 15 days (time necessary for any complaints or after-sales information regarding delivery) in agreement with "third parties", the recipient's data communicated to the florists will be automatically deleted and never archived by the latter.


During the management of "ticket" for customer assistance (through pop-up with address):

FloraExpress collects the following personal data:

The ticket management is done through the opening of a pop-up (a window outside the main site) with the web address, this site is our property for which the management, the mode and the responsibility of personal data to which it must refer is that described on this page. We do not use ticket or chat management programs or services, products or property of third parties.


Data transmission "Recipient" to non-EU subjects:

In some cases it may be necessary to transmit the personal data of the recipient to third parties (Florists or Companies that hold a network of florists) located in non-EU countries or in the European Economic Area.

In this circumstance, we ensure the adoption of adequate guarantees (such as the signing of contractual clauses within the modules that are sent from time to time to florists for the acceptance of the service at each individual delivery) with the foreign company receiving the data; these clauses guarantee a level of data protection corresponding to that established by European legislation.


Purpose and publication of the "nominative" data of the sender in the feedback list:

Upon delivery, the system sends an email confirming that the delivery has been successful. In order to increase the quality of the service, in the same email a short form is inserted to express their satisfaction, specifically it is required to give a "score" regarding the quality of the service, the after-sales assistance, the punctuality of delivery as well as the possibility of inserting a short optional message. The user can express his evaluation by choosing between three values: excellent, good and poor. All express assessments will be published online in a dedicated space, called "feedback page", publicly visible, the following will be displayed: the Name (of the sender), the score of the evaluation and the inserted message. The purpose of feedback is simply to communicate to new customers the satisfaction rating of users who have already used our service. The user can at any time request the removal of his own feedback and therefore of the data displayed in the manner indicated in the paragraph "personal data deletion".


Personal Data Cancellation:

The immediate cancellation of personal data can be requested at any time in 2 ways:


The Rights of the User:

According to the GDPR, the following rights can be exercised against us:


Management of online payments and protection of financial data (credit and debit cards):

During the payment process no data is collected or saved in relation to numbers and codes of credit or debit cards, as the entire transaction takes place directly on the web page of the payment gateway owner over encrypted TLS encrypted connections, managed directly by PayPal (Europe) S.à rl based in L-1150 Luxembourg. Personal data, codes or other data will be used only and only for the purposes required by the gateway to allow the payment transaction


Traffic monitoring:

Like other web sites, the site of FloraExpress uses monitoring programs to collect information regarding the use of the web. The information collected may include the date and time of the visit, the pages consulted, the country of origin, the browser used, the language, the screen setting and the time spent on our site. This type of information is collected in aggregate form. No information is associated with you as an individual, nor can you retrieve information about your personal browsing habits. No user's IP address is displayed, transmitted or stored.


Cookie Policy, Type and Consent to use:

What are cookies?

They are small text files (usually made up of letters and numbers) that are saved in the browser or device memory when you visit a site or view a message. Cookies allow a site to recognize a particular device or browser. There are different types of cookies:

- temporary (or session): they are used to store temporary information, allow you to link your actions during that specific session and are removed from the computer when the browser is closed;

- permanent (or saved): they are used to store information, for example the login name and password, in order to avoid the user having to re-key them every time he visits a specific site; they remain stored on the computer even after closing the browser;

- first part: derive from the website displayed and may be permanent or temporary; they can be used to store information that will be reused at the next visit to the site;

- third-party: derive from ads from other sites, such as popups or advertising banners, on the website displayed; they can be used to register the use of the website for marketing purposes.


Cookies can be disabled or removed using the tools available in most browsers. The cookie preferences must be set separately for each browser used, as each of them offers specific features and options.


This site uses cookies to make its services simple and efficient for users who view the pages of the site.

Users who view the site, will enter the minimum amount of information in the devices in use, which are computers and mobile devices, in small text files called "cookies" saved in the directories used by the user's web browser.

There are various types of cookies, some to make the use of the site more effective, others to enable certain features.

Analyzing them in detail, our cookies allow:


Consent to the use of cookies:

At the first access to our website, you will find a banner containing the short information on the use of cookies.

You have 3 alternatives:


Which cookies are used on this site?

Within our site we use 2 distinct types of cookies: Session Technicians and Persistent.

1. Technical cookies

Technical cookies are those necessary for the operation of the site and the provision of services offered therein.

I can be divided into navigation or session cookies that guarantee the normal navigation and use of the site; in analytics cookies aimed at collecting information, for statistical purposes and in aggregate form, on the number of users and how they visit the site; personalization cookies that allow the user, improving the service, browsing according to a series of selectable criteria (eg selected language, selected product)

The technical cookies used on the site of FloraExpress are: Session

They are cookies that are not permanently stored on the user's computer and are deleted (on our site) at the end of the session, within 2 hours. They are strictly limited to the transmission of session identifiers necessary to allow the safe and efficient exploration of the site, avoiding the use of other technologies that could compromise the privacy of users' browsing. They are essential for the proper functioning of the site for the use of the services offered.


2. Persistent cookies

These are the cookies that remain stored on the computer hard disk until their expiration or cancellation by users / visitors. Through persistent cookies, visitors who access the site (or any other users who use the same computer) are automatically recognized at each visit. Visitors can set their computer's browser to accept / reject all cookies or display a warning every time a cookie is proposed, in order to evaluate whether or not to accept it. The user can, however, change the default configuration and disable cookies (ie block them permanently), setting the highest level of protection.

Within the site FloraExpress are used persistent cookies only for the management of tickets (with pop-up window) in the request for assistance on services and as support for post-sales, specifically they are used for "nominative" forms, "mobile", "email" in the form, in order to avoid entering the data again with each request for assistance, the duration of these cookies is set with expiry after 15 days.


How can I disable cookies?

To obtain an optimal browsing experience, we advise you to keep the use of cookies active: without them, some features of the site may be inhibited.

If you do not wish to receive and store cookies on your device, you can change the security settings of your browser.

Management of cookies through browser configuration:

The user can configure his browser to automatically accept or reject all cookies or to receive a warning on the screen of the transmission of each cookie and decide from time to time whether or not to install it on the hard disk. For details on how to perform this operation, please consult the "Help" section of the browser used, without prejudice to the foregoing, it must be noted that the deactivation of cookies may affect the correct operation of certain sections of the site. we provide indications for configuring these settings for the most common browsers:


  1. Run the Chrome Browser
  2. Click on the menu in the browser toolbar next to the url input window for navigation
  3. Select Settings
  4. Click on Show Advanced Settings
  5. In the "Privacy" section click on the "Content settings" button
  6. In the "Cookies" section you can change the following cookie settings:
  7. Allow data to be saved locally
  8. Change local data only until the browser is closed
  9. Prevent sites from setting cookies
  10. Block third-party cookies and site data
  11. Manage exceptions for some websites
  12. Delete one or all cookies
  13. For more information, refer to the software distributor's website.

Mozilla Firefox

  1. Run the Mozilla Firefox Browser
  2. Click on the menu in the browser toolbar next to the url input window for navigation
  3. Select Options
  4. Select the Privacy panel
  5. Click on Show Advanced Settings
  6. In the "Privacy" section click on the "Content settings" button
  7. In the "Tracking" section you can change the following cookie settings:
  8. Ask the sites not to make any tracking
  9. Tell the sites the availability to be tracked
  10. Do not communicate any preference regarding the tracking of personal data
  11. From the "History" section you can:
  12. Enabling "Use custom settings" select to accept third-party cookies (always, from most visited sites or never) and to store them for a specified period (until they expire, when Firefox closes or ask every time)
  13. Remove individual cookies stored

For more information, refer to the software distributor's website.

Internet Explorer

  1. Run the Internet Explorer Browser
  2. Click the Tools button and choose Internet Options
  3. Click on the Privacy tab and in the Settings section change the slider according to the desired action for cookies: Block all cookies
  4. Allow all cookies
  5. Selection of sites from which to get cookies: move the cursor to an intermediate position so as not to block or allow all cookies, then press on Sites, in the Web site address box enter a website and then press on Block or Allow
  6. For more information, refer to the websites of the software distributors.


  1. Run the Safari Browser
  2. Click on Safari, select Preferences and press Privacy
  3. In the Block Cookie section, specify how Safari must accept cookies from websites.
  4. To see which sites have stored cookies click on Details
  5. For more information, refer to the websites of the software distributors.


Access, training and expectations of our employees:

Our corporate values, ethical standards, policies and business practices are oriented towards protecting and protecting the privacy of our customers and the data of visitors to our site.


Links to external sites:

This site may contain links to external websites operated by third parties, which do not have relation to FloraExpress, we can not be held responsible for the contents or the use and management of personal data by these sites. We are not responsible for the procedures used on sites that have links to our or our site, nor to the information and content proposed. Links to other sites are provided only as a source of information on topics that are considered of interest to users.


Announcement of the service news and any changes:

Occasionally, we may also use the collected data (email address or telephone number) to communicate important changes to our site, through electronic channels, email or sms, new services and special offers that you may find of your interest. You can choose not to receive these announcements by clicking on the "cancel" option if you have received the message by email or by replying "cancel" if you have received the message via SMS.


Use of website content:

The contents of this website may only be used for personal, informative and / or non-commercial purposes and may not be modified or altered under any circumstances and in any way. You can not use, download, copy, print, display, interpret, reproduce, publish, license, post, transmit or distribute in any way the contents of this site without prior written consent from FloraExpress.


Copyright Notice:

Copyright © 2024 FloraExpress All Rights Reserved.


Brand names:

Logos and Trademarks on the site are legitimate owners. Any reproduction or distribution of trademarks, copyrights, software or contents of the site without the authorization of FloraExpress is strictly forbidden. All other products and company names are trademarks or copyrights belonging to their respective owners.

Trade mark information Euipo:

Trade mark number 015938293
Nice Classification
31, 39
Trade mark status Registered
Reference A61.3M.UE


Personal Data Managers and Payment Cards:

Responsible for the processing of personal data is:

Via Balestra, 5 
6900 Lugano - CH

In addition, a Data Protection Officer has been identified within our Group. For further information on the protector, you can contact the following DPO


Personal data are stored in secure and encrypted servers located in Switzerland and are managed by:

Legendary Tech Enterprises S.A.

Av. Luis Alberto de Herrera 1248

World Trade Center, Torre III, Piso 4, Oficina 474

11300 Montevideo, Uruguay


Payments and financial data of payment cards are managed by:


(Europe) S.à r.l. a L-1150 Luxemburg

(Usa) 2211 North First Street San Jose, California, U.S. (corporate headquarters)


(Europe) C/O A&L Goodbody, Ifsc, North Wall Quay Dublin 1.

(Usa) 510 Townsend Street San Francisco, CA 94103 United States


Dissemination of personal data for legal reasons:

FloraExpress will disclose the personal data of users if it is obliged to do so, to protect its legal rights or at the request of government authorities, in any case we will carefully evaluate from time to time whether or not to transmit personal data. If the request comes from a government authority, the motivation will be analyzed before accepting to transmit any personal data of our users.

The site FloraExpress aims to ensure the privacy  in accordance with the rules established by the EU on the protection and processing of personal data of natural persons in reference to the GDPR, (General Data Protection Regulation UE 2016 / 679), listing in a clear and transparent way the collection methods, the type, the purpose and their use.


* Names and Trademarks on this page or in other parts of the site belong to their legitimate owners and are used for information purposes only, there is therefore no collaboration or commercial or other partnership linking the brands mentioned.

Visa, Mastercard, American Express, PayPal